Played a pivotal role in shaping the company’s product design strategy, vision, and team as an early employee. Developed and launched two key products, Carrier and Broker suites, featuring document management, client management, submission builder, activity timeline, status tracking, quote comparison, notes, analytics, search/filter/compare capabilities, and AI-supported BI.
Led branding efforts and expanded the brand to include full campaigns and marketing/investor materials.
Managed a design team, offering guidance and mentorship. Served as an internal “Navigator,” aiding team members with challenges and career aspirations. Facilitated retrospectives for continuous improvement and collaborated in the product trio to define strategic direction.
Worked with clients to enhance workflows and ensure product satisfaction.
Defined and refined the UI library, maintaining consistency and usability.
Collaborated with Customer Support to effectively communicate new features.
Initiated company book clubs for ongoing education and professional development, and assisted in planning company off-sites for team bonding and collaboration.
Managed end-to-end client processes, including discovery, market research, brand consulting, product strategy, requirements gathering, wireframing, prototyping, UX/UI design, hand-off, and rollout. Executed projects across diverse industries such as Start-Ups, Ride-Sharing, Home-Sharing, Gigs, Insurance, Cannabis, Commercial Arts, and Social Media.
Key achievements include:
Developed a marketplace app connecting riders with drivers.Collaborated on a B2C migraine monitoring/HRV measuring app.
Revamped UX/UI for a gig community marketplace app, boosting user growth.
Coordinated development of a home-share marketplace app.
Contributed to a live video and chat-based social media platform.Led strategy sessions for B2C Cannabis staffing companies.
Designed a marketplace app for art dealers and artists.
Built a B2C app for commercial art dealers to showcase and share plans.
Developed a PRN in-home care staffing app, optimizing caregiver-client matching.
Directed, mentored, and supported design team members, driving creative direction and strategy across client projects and products. Collaborated cross-functionally to define project scopes and develop innovative solutions, ensuring impactful results. Managed client relationships and project timelines, delivering tailored design experiences across industries such as wine engineering, event management, e-commerce, commercial property, and IoT/Maker Space tech.
Key achievements include:
Spearheaded the Salesforce UX revamp for a multi-billion-dollar commercial real estate company.
Developed client-facing event management software to optimize planning and attendee experiences.
Designed marketing websites with compelling visuals and intuitive navigation.
Created an advanced wine education portal for interactive learning experiences.
Developed a marketplace co-working office management and access app.
Designed an Identity Access Management SaaS product, leading brand development, marketing rollout, and event planning.
Established and cultivated brand identity and strategic direction, ensuring consistency across international markets through collaboration with vendors and team members in Singapore. Oversaw art direction for photo and video shoots, maintaining visual consistency and brand integrity. Directed copywriters, creating compelling content for advertising and editorial needs, enhancing brand storytelling.
Led the development of three key products: a public-facing sales and marketing website, an internal administrative portal, and a member-exclusive platform. Collaborated with cross-functional teams to define product requirements, identify user personas, and structure information architecture, ensuring alignment with business objectives. Orchestrated the design process from user flows to polished designs, facilitating seamless handoff to the development team.
Implemented Agile Methodology to streamline workflow and optimize project outcomes, fostering collaboration and adaptability within the team.
Led initiatives to uncover unique brand insights and develop tailored strategies across sectors such as Luxury Destinations, Luxury Real Estate, Start-Ups, Natural Foods, Restaurants, Outdoor Lifestyle/Adventure, and Non-Profits. Developed visual identities for over 20 start-ups and organizations, enhancing brand visibility and market positioning.
Key achievements include:
Directed the production of over 5,000 marketing collateral pieces for a ski resort, boosting brand visibility and guest engagement.
Conceptualized and executed packaging designs for a globally distributed line of all-natural foods, driving consumer engagement and loyalty.
Orchestrated booth design and interactive advertising for product launches, enhancing brand presence and market penetration.
Implemented a targeted brand rollout program, including email campaigns and product introductions, fostering brand loyalty and driving sales growth.
Consulted clients on design projects to ensure alignment with objectives and implemented best practices for efficient execution. Collaborated to conceptualize large-scale e-commerce platforms. Directed award-winning booth design at Adobe tech conference. Re-branded a century-old boat racing organization, designing brand assets and a monthly print publication. Directed marketing for a national women’s weight loss center, creating impactful advertising materials and advising on strategies.
