Prologis

The leader in logistics real estate, Prologis has the expertise and agility to deliver groundbreaking solutions at scale.

Year

2017

Client

Prologis

Project Type

Data Analytics
Persona Development
User Journey Mapping
Information Architecture
CRM UX
Dashboard Design
Enterprise Application

Role

Client Management
Project Management
Lead Product Designer

Overview

Project: One Voice

Problem

Prologis has been using Salesforce as a CRM for many years. It has been robust in managing the sales pipeline, but lacks functionality and data to provide a single view of a customer.

Solution

Integrate, cleanse and consolidate customer data. Create a modern, functional user interface, built on the Salesforce platform, that employees can use to capture, search and view customer information.

Company Goal
We want, "Know your customer" to be every team members focus.
Solution
Present the right information at the right time to the right person.

Statement of Work

01
Information Architecture & Site Map

Clear hierarchy and structure of site pages and content. Tasks: Define necessary information and hierarchy, layout pages to match IA.

02
User Definition

Comprehensive profiles of all system users and their tasks. Tasks: Identify user environments, compare with IA and Site Map, adjust as needed.

03
Data Architecture Understanding

Clear flow and structure of data creation and availability. Tasks: Map out data sources and objects, integrate with IA.

04
Workflow Definition

Visual representation of user tasks and interactions. Tasks: Create user action flows, identify needed data at each step, compare and adjust with IA and Site Map.

05
Functional Requirements Definition

Visual representation of user tasks and interactions. Tasks: Create user action flows, identify needed data at each step, compare and adjust with IA and Site Map.

06
Wireframing

Low fidelity screen mockups. Tasks: Create basic layout and structure for each screen.

07
Architect Review

Validation of capabilities and approach. Tasks: Gather feedback from Salesforce, Informatica, IT, and other core teams.

06
Prototyping

Interactive wireframes demonstrating user interactions. Tasks: Develop interactive screens, review and update based on feedback.

09
UI Design

Branded, high-fidelity mockups. Tasks: Apply branding and UI elements to wireframes using the lightning framework.

10
Architect Review & Hand-off

Approval of design and approach. Tasks: Educate Salesforce architects and developers, review and finalize designs.

11
Build Support

Adherence to design throughout the build process. Tasks: Support developers, ensure design fidelity during build.

12
Implementation Support

Successful rollout and user adoption. Tasks: Plan rollout, user education, feedback collection, and success measurement.

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